MySpace tops Yahoo for first time

HighLights
• MySpace recorded 38.7 billion U.S. page views in November
• Yahoo recorded 38.1 billion U.S. page views in November
• A one-month change could represent an aberration
• Yahoo: Page views diminished by new tools that enhance use

The online hangout MySpace got even more popular in November, beating Yahoo in Web traffic for the first time, a research company said 13Dec2006. News Corp.'s MySpace recorded 38.7 billion U.S. page views last month, compared with 38.1 billion for Yahoo Inc., according to comScore Media Metrix. MySpace's growth was 2 percent over October and triple the 12.5 billion recorded in November 2005.

ComScore warned, however, that a one-month change could represent an aberration. Furthermore, Yahoo's page views could be diminished by the company's growing use of Ajax technology for maps, e-mail and other services. Ajax is a set of tools that speeds up Web applications by summoning snippets of data as needed instead of pulling entire Web pages over and over.

Fox Interactive Media ranked sixth at 73.8 million, including 57.2 million for MySpace. Unique audience is a measure of how many people visit in any given month; page views reflect how often they come back and how long they stay.

Including other Fox properties such as IGN Entertainment Inc., comScore said Fox had 39.5 billion page views in November. In a statement, Peter Levinsohn, president of Fox Interactive Media, credited strong traffic at game site IGN.com due to the release of Sony Corp.'s PlayStation 3 and Nintendo Co.'s Wii video game consoles.