Really, what was the story with the old guy in those omnipresent PWC ads? For those who didn't watch the broadcast, there were a series of commercials in which an old man in a white hat and gray cardigan counseled a multiethnic stream of young golfers who found themselves in the woods. The old-timer was prone to Yoda-esque bits of wisdom such as, "Thinking -- always a good idea, my young friend," and "One of the things that golf teaches you, my young friend, is that hate doesn't work." The commercials' central conceit is that "the lessons of golf are the lessons of life." Perhaps.
Still, I was mostly left wondering where the old guy kept materializing from. Does he only play with young kids? Or is he a caddie-ghost that simply appears in the woods, a kind of Bags-Under-the-Eyes Vance? Very strange.
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